By Mark Tungate
Let's face it: advertisements is a type of industries that make you itch to drag again the curtain and have a look backstage. Adland does simply that. It takes an international view of the improvement of ads, and utilizing first-hand debts from key figures it takes a difficult look at the way forward for ads as well.
The e-book comprises fresh interviews with a few of the key avid gamers who formed the realm of advertisements from the Nineteen Fifties onwards, together with: Jean-Marie Dru, President and CEO, TBWA; Phil Dusenberry, BBDO inventive legend; John Hegarty, Chairman and around the world artistic Director, BBH; Maurice Levy, President, Publicis workforce; George Lois, Madison road artwork director; Washington Olivetto, South America's most renowned adman; Sir Alan Parker, movie director, who talks approximately his early occupation in advertisements within the Seventies; Emanuele Pirella, Italian copywriting guru; Keith Reinhard, Chairman Emeritus of DDB world wide; Kevin Roberts, CEO around the globe, Saatchi & Saatchi; Sir Martin Sorrell, CEO, WPP; Cilla Snowball, Chairman, AMV.BBDO.
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Extra resources for Adland: A Global History of Advertising (1st Edition)
He cites restaurants like Brussels, with its ‘ﬁn de siècle air of tapestries and crimson velvet’, the blue-and-white Voisin, the ‘dark intimacy’ of La Reine, and ‘the rather hearty clubbiness of “21”’. One ﬁgure we might have seen strolling down Madison Avenue on his way to lunch – perhaps with a young colleague hanging onto his every word – was a lanky Englishman, dressed in tweeds for winter or in a lightweight suit brightened with a pocket square in summer. Good-looking, charming and (on the surface, at least) irrepressibly self-conﬁdent, David Ogilvy was one of the stars of the Manhattan advertising scene.
Reﬂecting his own lack of a formal education, Rubicam recruited talented oddballs and rebels rather than intellectuals. Hardly anyone turned up before 10 in the morning, but the agency specialized in late-night creative sessions, fuelled by coffee and cigarettes, known as ‘gang-ups’. Ironically, the agency’s ﬁrst successful campaign was for a caffeinefree coffee substitute called Postum. Previous campaigns for the product had taken a vaguely medicinal approach, placing coffee in a negative light and talking up Postum as a solution for anxiety, insomnia and poor digestion.
AN ONOMATOPOEIC AGENCY The comedian Fred Allen famously observed that the name BBDO sounded like ‘a steamer trunk falling down a ﬂight of stairs’. By then the agency had entered the 1940s. Its original name was even more of a mouthful: Batten, Barton, Durstine & Osborn. But that’s rushing things a bit. Before BBDO, there was BDO. Still with me? The simple fact is that Bruce Barton became the most famous adman of his day. The son of a church minister, in 1924 he wrote a ‘modern’ biography of Jesus Christ, called The Man Nobody Knows, which was the bestselling book in America for two years in a row.