Download Advertising and Society: An Introduction by Carol J. Pardun PDF

By Carol J. Pardun

ISBN-10: 0470673095

ISBN-13: 9780470673096

Now revised and up-to-date to mirror the influence of rising applied sciences, this new version of Advertising and Society: Controversies and Consequences examines the evolution of ads and its impact on society.

  • Expanded with 5 new chapters masking the impression of rising applied sciences, together with the evolution of Direct to client (DTC) pharmaceutical ads; product placement in a number of media; and the turning out to be intrusiveness of web marketing
  • Explores a large variety of issues together with alcohol, tobacco, and intercourse in ads; the professionals and cons of damaging political advertisements; advergrames; and using stereotypes
  • Examines the effect of ads via its designated ‘point/counterpoint’ structure –designed to spark dialogue and support scholars comprehend the complexities of the problems being presented
  • Lends colossal readability to the topic, uniquely balancing feedback and perform inside of one text
  • Includes chapter-level overviews and summaries of the subject historical past and key concerns, in addition to student-friendly beneficial properties akin to rules for papers and questions for discussion

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Extra info for Advertising and Society: An Introduction

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A. G. Lafley (Creamer 2006), CEO of Procter & Gamble, the most storied consumer marketing company of all time, now speaks passionately of the modern “let go” world in which marketers can retain control of their brands only by ceding more control to consumers. Not only has the Internet put new tools into the hands of consumers – with which children are often the most proficient – but it has also opened up information to consumers that they have never had access to before. In particular, the Internet has put people in touch with other people.

What do we know about the impact of advertising on children? Some researchers have argued that there is a fundamental difference in strategy between advertising to adults and advertising to children. Hudson and colleagues (2008) argue that ads geared toward adults tend to focus on brand loyalty while ads geared toward kids focus on merchandizing tie-ins. ) With the recent interest in the role that advertising plays in childhood obesity, there is renewed discussion on who is to blame. Is it the ads (true, there is lots and lots of non-nutritional advertising aimed straight at kids), or is it the inactivity of children (and poor eating habits) that are largely to blame?

The rise and fall of American mass media: Roles of technology and leadership. The Second Annual Roy W. Howard Lecture, presented at Indiana University, Apr. Wanta, W. and Ghanem, S. (2007). Effects of agenda setting. In R. W. Priess et al. ), Mass media effects research: Advances through meta-analysis. Mahwah, NJ: Lawrence Erlbaum, pp. 37–51. Wright, M. (2009). A new theorem for optimizing the advertising budget. Journal of Advertising Research 49(2): 164–169. 3 Advertising to Children In general, my children refused to eat anything that hadn’t danced on TV.

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